Adidas by Stella McCartney

The priority of these innovative windows was to challenge the way a consumer looked at the image within. Light was used in a fundamental manner to illuminate the campaign and exaggerate the concept of movement. Creating 4 windows for this unique partnership between Adidas and Stella McCartney in 2015, we were able to emphasis a fluidity between viewer and product whilst echoing the tones of the collection with a deep blue lighting from behind.