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Everlane

Bringing to life the inherent nature of exploration and play, we designed a self-guided journey for the Everlane customer. Taking inspiration from post modern playgrounds the concept was to create an enveloping environment, allowing Everlane shoes to be discovered through a variety of forms and textures. This contemporary approach to retail played out in the centre of New York and allowed for an unexpected yet aspirational experience.

Photographed by Edenai
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