The Asprey boutique at The Peninsula London echoes the design principles and soft colour palette of the Asprey 240 flagship store on 36 Bruton Street. With a strong sense of discovery woven throughout, the space offers clients an experiential journey that transcends traditional retail; positioned at the intersection of exhibition and installation. An abstract interpretation of the British landscape envelops a contemporary, mansion-like interior, rendered in soft purples and pistachio hues. Asprey’s products are elegantly displayed on deconstructed architectural forms and minimalist glass showcases, guiding visitors through a linear journey of shifting tones. A standout feature of the boutique is the five-metre-long bar that runs along the window façade. It showcases both iconic and contemporary barware—such as cocktail shakers and fine glassware—while also serving as a platform for live mixology during exclusive client events. The overall design creates an immersive space, defined by colour zones and bespoke display solutions. These elements elevate Asprey’s distinctive products, balancing refined presentation with functional display and storage.