For Milan Fashion Week, the kiosk on Via dei Giardini is transformed into a homage to a historic post office. Reflecting the timeless elegance of Loro Piana, the façade of the installation is clad in finely crafted wooden carabottino—a signature element of the brand’s interiors. Brass and wood accents evoke the charm of vintage post offices, blending nostalgia with refined sophistication. Visitors are invited to collect postcards featuring black-and-white vintage advertising campaigns, displayed on recessed carousel that offers a tactile, interactive experience. Foldable screens on the façade form intimate booths, each featuring leather-clad, slanted writing surfaces where guests can pen their postcards. Hidden within custom drawers, bespoke Loro Piana stamps await discovery, allowing guests to send their postcards directly from the kiosk.