An evening in celebration of the new Loro Highlands Capsule Collection, showcased at Antonia Brera in Milan, an immersive tribute to Loro Piana’s enduring connection with Scotland.

Conceived as a retailtainment experience, the event blended storytelling, product discovery and sensory engagement to create a memorable moment within the retail environment. At its centre was a bespoke whisky bar installation inspired by the Highlands and the quiet elegance of country estates. Drawing on British heritage and Italian textile savoir-faire, the space shaped a contemporary interpretation of tradition. An equestrian spirit anchored the design, expressed through a palette of moss green, deep brown, earthy tones, ochre yellow and copper orange.

Guests were gifted ice rocks, a subtle conceptual bridge between the spirit of the Scottish Highlands and the cashmere collection on display. Echoing the Highlands’ raw purity, cool air and timeless landscapes, the stones embodied a sense of natural refinement: they chill a dram without dilution, just as Loro Piana cashmere offers warmth without weight. Both the stones and the collection celebrate materials shaped by nature and elevated through craftsmanship, making the gesture a thoughtful extension of the tasting experience and a quiet homage to Scotland.