Roven

The Abbot Kinney flagship transports the customer into a surrealist natural environment, encouraging an explorative journey which breaks free from the traditional expectation of retail. Visitors can celebrate the power of the natural world through the shareable moment which mimics a West Coast breeze at sunset. Emphasising the natural link between beauty and wellness, the store is merchandised to mirror the consumers daily skincare routine, opening with cleansers and moving through to make-up at the rear of the store which allows the products to be considered individually rather than by brand.