Range Rover
For Salone del Mobile 2026, Range Rover presented Traces – a three-part, multi-sensory installation exploring the depth and artistry of its bespoke offering.
Set within Milan’s Galliera Meravigli, visitors move through a sequence of interconnected environments, each revealing a distinct dimension of personalisation. Across space, sound, material and scent, the experience unfolds as an immersive journey through memory, craftsmanship and infinite possibility.
The installation begins in a calm, neutral antechamber, acting as a blank canvas. A bespoke soundscape composed by Father gradually softens the noise of the Milanese streets, signalling the start of the experience, where the limitless nature of bespoke first emerges.
In chapter one, an octagonal room introduces a vivid exploration of colour and its emotional resonance with memory. Director Filipe Sanguinetti presents a personal film inspired by his memories of Argentina, projected across four screens. Overhead, a luminous light-box shifts in synchrony with the film and soundscape, bathing the space in evolving hues. Mirrored walls multiply the projections into an infinite field, reflecting both image and audience, dissolving boundaries and inviting visitors to see themselves within the spectrum of possibility.
Chapter Two shifts to a more intimate, tactile environment centred on memory and motif. Enclosed by fabric-clad walls and plush carpeting, the space echoes the refinement of a vehicle interior. Four champagne-gold mirrored columns display embroidered works by illustrators inspired by Milan’s four seasons. Set against leather-backed panels, these pieces invite close inspection and a deeper appreciation of the craft – a quiet, contemplative counterpoint to the previous space.
The final chapter unfolds as a cinematic reveal. The Pearl of Tay vehicle emerges within an environment inspired by Scotland’s River Tay. Underfoot, plush carpet gives way to the crunch of black gravel, evoking the sensation of stepping onto a riverbed, while undulating fins catch pulses of diffused light that ripple through the room like water. Two seemingly endless flanking vitrines display a curated selection of objects from Edinburgh-based gallery Bard – artefacts chosen for their poetic resonance with the river’s textures and tones, embedded within a sculpted gravel landscape.
Throughout, mirrors act as both material and metaphor, amplifying space and reflecting the idea of infinite choice at the heart of Range Rover Bespoke. The continuously evolving soundscape unifies the experience, while scent evokes memory, from the richness of leather to the mineral clarity of water and stone.
An adjoining café offers a final moment of pause and reflection, where visitors can enjoy a coffee bathed in the shifting amber glow of a large focal lightbox before stepping back out into the bustle of design week.