Introducing the new Milano bag, crafted from soft, relaxed leather, the pop-up is defined by stretched fabric forms which outline the perimeter, glowing with the iconic encased Valextra ‘V’. Outward-facing “windows” act as portals to the Valextra world, where kinetic display sculptures recreate the artistry of leather craftsmanship—slicing through the soft exterior walls, whilst a mirrored centrepiece offers a mesmerising optical display. A striking floor graphic, composed of interwoven black and Pergamina white lines, draws visitors in, beautifully framing horizontal displays and a central seating area, whilst the curved fabric walls are imprinted with dynamic shelving and displays to delight and allure the visitor. The refined colour and material palette is built on contrasts, bringing a tactile richness and subtle tension to the space, while the signature black and beige tones are thoughtfully applied to enhance key details, contouring the environment and evoking Valextra’s hallmark costa edge.